Last Updated: January 20, 2026
Introduction
Underdog Kennels Dog Daycare and Boarding (“we,” “us,” or “our”) operates the website underdog-kennels.com and provides dog daycare, boarding, and grooming services at our Dallas, Texas location. We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Personal Information You Provide
When you book services, create an account, or contact us, we may collect:
- Contact Information: Name, email address, phone number, physical address
- Pet Information: Dog’s name, breed, age, medical conditions, vaccination records, behavioral notes
- Emergency Contact Information: Name and phone number of emergency contacts and your veterinarian
- Payment Information: Credit card details, billing address (processed securely through our payment processor)
- Account Credentials: Username and password if you create an online account
Information Collected Automatically
When you visit our website, we automatically collect certain information:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: We use cookies and similar technologies (see Cookies section below)
Information from Third Parties
We may receive information from:
- Veterinarians: Medical records and health information (with your authorization)
- References: Information provided during the enrollment process
- Social Media: If you interact with us on social platforms
How We Use Your Information
We use your information to:
Provide Services
- Process bookings and reservations
- Manage your pet’s care during daycare, boarding, or grooming
- Communicate about your pet’s activities and well-being
- Send appointment reminders and updates
Business Operations
- Process payments and maintain financial records
- Respond to your inquiries and provide customer support
- Improve our services and facilities
- Comply with legal obligations and protect our legal rights
Marketing (With Your Consent)
- Send newsletters and promotional offers
- Share photos/videos of your dog on social media (with permission)
- Provide information about new services or special events
You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. We use cookies to improve your browsing experience and analyze website traffic.
Types of Cookies We Use
Essential Cookies: Required for the website to function properly (e.g., maintaining your session, processing bookings)
Analytics Cookies: Help us understand how visitors use our website through services like Google Analytics
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
Your Cookie Choices
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. To opt out of analytics tracking, you can use browser plugins or adjust your cookie preferences.
Third-Party Services
We use the following third-party services that may collect information:
- Google Analytics: Website traffic analysis
- Payment Processors: Secure payment processing
- Social Media Plugins: Facebook, Instagram integration
- Booking/Scheduling Software: Appointment management
How We Share Your Information
We do not sell your personal information. We may share information with:
Service Providers
- Payment processors
- Booking and scheduling software providers
- Email marketing platforms
- Website hosting and maintenance providers
- Cloud storage services
These providers are contractually obligated to protect your information and use it only for the services they provide to us.
Emergency Situations
- Veterinarians in case of medical emergencies
- Emergency contacts you’ve designated
- First responders, if necessary
Legal Requirements
- To comply with applicable laws, regulations, or legal processes
- To respond to government requests
- To protect our rights, property, or safety, or that of others
- In connection with a business transaction (merger, sale, or transfer of assets)
Data Security
We implement reasonable security measures to protect your information:
- Secure socket layer (SSL) encryption for data transmission
- Restricted access to personal information (staff on a need-to-know basis)
- Regular security assessments and updates
- Secure storage of physical records in locked facilities
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
California Residents (CCPA/CPRA Rights)
If you are a California resident, you have the right to:
- Know: Request information about the personal data we collect, use, and disclose
- Access: Request a copy of your personal information
- Delete: Request deletion of your personal information (subject to certain exceptions)
- Opt-Out: Opt out of the “sale” or “sharing” of personal information for targeted advertising
- Correct: Request correction of inaccurate personal information
- Non-Discrimination: Not be discriminated against for exercising these rights
To exercise these rights, contact us using the information below. We will verify your identity before processing requests.
All Users
Regardless of location, you may:
- Update or correct your account information
- Request access to information we hold about you
- Opt out of marketing communications
- Request deletion of your account (subject to legal retention requirements)
Data Retention
We retain your information for as long as necessary to:
- Provide services you’ve requested
- Comply with legal obligations (e.g., tax records, health records)
- Resolve disputes and enforce agreements
Pet Records: Maintained for at least 3 years after your last visit
Financial Records: Retained for 7 years per IRS requirements
Marketing Data: Deleted upon request or after 2 years of inactivity
Children’s Privacy
Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information about your child, please contact us immediately.
Third-Party Links
Our website may contain links to third-party websites (e.g., veterinary resources, pet product retailers). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:
- Posting the updated policy on our website with a new “Last Updated” date
- Sending an email notification (if you’ve provided your email address)
- Posting a notice on our website or social media
Your continued use of our services after changes take effect constitutes acceptance of the updated policy.
Do Not Sell or Share My Personal Information
If you are a California resident, you have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising purposes.
We do not sell your personal information in the traditional sense. However, some data sharing with third-party services (like analytics or advertising platforms) may be considered a “sale” or “share” under California law.
To opt out, you can:
- Adjust your cookie preferences on our website
- Use the Global Privacy Control (GPC) browser signal
- Contact us using the information below
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Underdog Kennels Dog Daycare and Boarding
Address: 7129 Harry Hines Blvd, Dallas, TX 75235
Phone: (214) 267-2275 (214-267-BARK)
Owner: Rob Cottingham – (214) 724-9071
Response Time: We will respond to privacy requests within 45 days (or as required by applicable law).
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By using our website and services, you acknowledge that you have read and understood this Privacy Policy.